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Bringing a Pioneering Brand into the Modern Age

| SRI International | SRI International is an independent, nonprofit R&D institute for government agencies, commercial businesses, foundations, and other organizations. The diversity of their work and legacy of innovation were lost in an outdated online expression of their brand. I worked with Hot Studio to reinvent SRI's image through the redesign of their web site. On this project, I was responsible for a number of visual design concepts. The design direction shown here includes a series of highly-graphic stories that users can cycle through on the home page to learn more about the company's offerings, the breadth of industries they work with, and the impact their involvement has on the world.

Home Page: one of a series of rotating stories that communicate the impact of SRI. Click on the image to see it larger

Home Page: one of a series of rotating stories that communicate the impact of SRI. Click on the image to see it larger

Home Page: one of a series of rotating stories that communicate the impact of SRI. Click on the image to see it larger

Landing / Content Page: example landing / content page for this information-rich site. Click on the image to see it larger

What did it look like before? SRI_Before