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Delivering Brand Experience through Software UI

To really build meaningful relationships with customers, and create a brand experience that is in itself a reason to engage (above and beyond the product or service they are providing), a company’s values need to permeate through the entire experience, in all customer touchpoints, from the first introduction to ongoing use of products in the…
  • July 28, 2014

Bringing a Pioneering Brand into the Modern Age

| SRI International | SRI International is an independent, nonprofit R&D institute for government agencies, commercial businesses, foundations, and other organizations. The diversity of their work and legacy of innovation were lost in an outdated online expression of their brand. I worked with Hot Studio to reinvent SRI’s image through the redesign of their web…
  • Design
  • April 8, 2011

A New Way to Explore Music

| John Lennon Universe | Created by EMI to celebrate John’s 70th birthday on October 9, 2010, John Lennon Universe is a place to explore, discover, learn, and enjoy his life and music through streaming audio, interactive music collections, timeline, and more. I worked with Hot Studio on the experience design and visual design of…
  • Design
  • April 11, 2011

Inventing a New Juice Brand for Dole

Dole (Pepsi) hired IDEO to develop a new adult juice brand. Working with industrial designers and human factors specialists, my team’s mission was to determine the product’s position in the marketplace, name the brand and the juice flavors, and design the bottle form and label. Here are some of the directions the resulted from our…
  • Design
  • June 29, 2014

Redefining Brand Perception with a Retail Experience

| Xerox Knowledge Sharing Center, Park Avenue and 47th Street, NY | Xerox hired IDEO to design its first public showroom, a 20,000 sq. ft. ground floor space located on a highly visible corner on Manhattan’s Park Avenue. Our goal was to create a venue to showcase Xerox products and future technology, and help the…
  • Design
  • June 30, 2014

A Showroom Experience that Breaks the Mold

| Steelcase WorkLife Center, 4 Columbus Circle, NY | Steelcase hired IDEO to design a prototype selling space at their headquarters in New York city to help reposition them from furniture providers to knowledge experts in the workplace. A sales office, showroom, and resource center, the Steelcase Work Life center in NY was the flagship…
  • Design
  • June 29, 2014